Who We Are: The LAP Story

By Daren Foertsch

Legends Auto Parts is more than just an aftermarket parts store, we’re part of a much larger journey that began years ago with a simple idea and a relentless passion for automotive customization. This is the story of Gio, the serial entrepreneur who built an automotive enterprise, one brand at a time, and how Legends Auto Parts became the latest chapter in his evolving legacy.

Gio’s entrepreneurial story didn’t start with a massive shop or an online store with thousands of products; it started in a shed, with a heat gun, some paint and a creative idea. In the early days, Gio launched Legends Offroad, a headlight customization service that specialized in modifying headlights (primarily for trucks).

Gio would remove the lens, paint the internal plastic to match the truck’s exterior color, and reassemble them for a clean, custom look. It was small-scale, but the work spoke for itself and soon enough truck enthusiasts all over were sending their headlights to Legends Offroad to get that signature custom touch.

With Legends Offroad gaining traction, Gio saw an opportunity to take his passion for trucks and customization even further. That’s when LGND Supply was born, a truck giveaway platform that gave everyday enthusiasts the chance to win fully customized builds.

The response was massive. LGND Supply quickly became a household name in the truck scene, and the excitement surrounding each giveaway grew with every build. LGND wasn’t just about giving away trucks, it was about giving people a piece of the lifestyle Gio had built his whole career around.

As demand for custom work skyrocketed, Gio knew it was time to create a physical space where enthusiasts could bring their vehicles for customization. That’s when The LAB (Legends Auto Boutique) came to life, a full-service automotive customization shop based in Connecticut.

The LAB quickly became known as the one-stop shop for everything from high-end wraps and custom wheels to performance upgrades and complete builds. It was the natural evolution of Gio’s passion, bringing everything under one roof to offer customers the kind of hands-on service and creativity that built his reputation in the first place.

With a thriving custom shop, a booming giveaway company, and years of hands-on experience, Gio realized there was still one major gap: not every enthusiast could make it to The LAB, and not everyone could win a giveaway truck — but anyone could upgrade their vehicle with the right parts and guidance.

That’s why Gio launched Legends Auto Parts, a carefully curated online store offering the best aftermarket parts for trucks and cars. Whether you’re looking for suspension upgrades, exterior styling, lighting, or performance parts, Legends Auto Parts has thousands of parts for almost every make and model giving enthusiasts access to the parts they need to build their own version of a Legend.

Legends Auto Parts is more than just an online store, it’s the latest chapter in Gio’s lifelong passion for building, customizing, and creating. Every part we sell, every brand we carry, and every product we recommend comes from the same mindset that started it all: if it’s not good enough for our builds, it’s not good enough for yours.

When you shop with Legends Auto Parts you’re not just buying products, you’re joining a community built by real enthusiasts who live and breathe this lifestyle every single day.

From performance to style, Legends Auto Parts has everything you need to make your ride legendary!